A masterclass for aspiring B2B SaaS CMOs and go-to-market leaders
The T2D3 CMO Masterclass program is designed to give you everything you need to build, execute, and manage a complete go-to-market for your B2B SaaS company.
Deep training for every major component of a go-to-market
Each lesson will teach you a fundamental go-to-market concept. Every module includes 1–2 hours of self-paced learning material, tangible frameworks, real examples, and repeatable systems.
A complete set of tools, templates and assets
We’ve built a library of straightforward templates and tools to make your daily go-to-market work easier—including resources to help you introduce and explain impactful concepts to your executive peers.
Meaningful assignments to help you apply your learning
This isn’t about regurtitation. It’s about understanding strategic concepts and applying them. Each takeaway project is designed to help you individualize your learnings for your own company.
T2D3 CMO Masterclass program schedule
Learn about the three pillars of success for a B2B SaaS CMO: Leadership, Management, and ROI.
- Budget and build your team
- Create followership in the board room and from your executive peers
- Drive ever increasing marketing outcomes at the right cost
Understand the journey of a high growth B2B SaaS venture, how to manage the marketing function based on stage.
- Learn the MVP, PMF and T2D3 milestones that a SaaS Company will encounter as it grows fast
- Validate your growth stage through situational awareness
- Learn the right Go-to-market strategy for your category and maturity
Introduction to the strategic foundation of marketing for T2D3 growth.
- Balancing strategy and execution
- How to get sign off and buy in from leadership
- Ground tactical marketing function in strategy, and prepare a strategy workshop
Approach your growth strategy and Go-to-market from the right angle.
- Complete the Ansoff Matrix and identify the four different growth avenues
- Assess your business, prioritize growth strategies, and learn how to “pick your patch”
- Dive into your business characteristics like ICP, ACV, ARR, etc.
Learn how to approach the tactical foundation of marketing for T2D3 growth.
- Create OKRs and KPIs for team members
- Tracking and getting the right dashboards
- How to execute on and lead the tactical marketing function
Learn how to best position your business in your market.
- Identify your strengths through the best, better, only framework
- Learn how to differentiate your business through a unique value proposition
Learn how to best segment and target your market, and find your beachheads.
- Learn TAM SAM SOM for your business
- Prepare your Ideal Customer Profile, and assess viability
- Segment contacts through filters and signals
Learn to create accurate personas for your business along the B2B journey.
- Learn the Job to be done framework, your audience’s pains
- Understand Maslow’s hierarchy of needs
- Learn how to create relevant messaging and content, and address the 3 funnel questions
Learn how to conceptualize and execute on SEO strategy.
- Learn how to manage SEO as a CMO
- Understand where to focus and how to start
- Learn how to create an SEO engine for your company
Understand how to make your most important piece of content, customer testimonials.
- Understand the framework and ideology behind testimonials
- Learn the full process from sourcing interviewees to organization, to publication and amplification.
Get pro tips on how to interview for and write an effective testimonial from special guest Gary Graf.
- Go deep on questions to ask during an interview and learn how to write an effective testimonial
Additional lessons include:
- Channel marketing
- Building a team
- Positioning & messaging
- Account-based marketing
- Sales team management
- Growth management
- Demand generation